How to Build a Media Platform for Short Form Communication

Twitter as a place where you go up and just do short form communication, it's not a business. So what have they been trying to do? Build out the community functionality, create a platform to you so that you can publish longer, more involved things. Those are very important fundamental building blocks to the sort of media platform side of the business. But then you're doing the thing where you're applying a lot of his character into our conversation here. That's a different business. I don't understand. He had the same person runs these two business outside of the fact that he didn't really want to buy it, then he was forced to buy it. And then he inherited this thing