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95. Only [Fragrance] Fools Rush In (w/ Roja Parfums Creator Roja Dove)

Perfume Room

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How Raja Pakam Communicated With Clients

Raja Pakam has a reputation for developing personal conversations with its customers. When the brand first launched, it appealed to two types of clients: super rich and biodevered. Raja says she would spend one third of her money on perfume every month when she was young.

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