Agency ownership can leave us stressed, burnt out, and sometimes, thinking the grass is greener somewhere else. But when you really sit back and think about it, we have it pretty good — we just lose sight of it sometimes. 

So this week, I’m finishing off the year with another solo episode to really sit down and take stock of what it is about agency ownership that makes it so special compared to other jobs. Because no matter how hard things get or how many bad days we have, our jobs are still pretty special and unique. 

While you listen to this episode, I want you to reflect on all the things that you could take a little more time to appreciate. Whether that’s your employees, your work-life balance, your clients, or even just the type of work you get to do, there’s always something we can be grateful for in this industry. 

In 2025, let’s find a little more joy in our work and give ourselves more credit for all the hard work we already do and will continue to do — because we love it that much.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• We’re wired to constantly want to do better
• Agency owners can lose sight of how much joy is in the industry
• Agency ownership brings us balance in our personal and professional lives
• You can still make a decent living as an agency owner even if you have a bad year
• Getting to work for and with whomever you want
• Doing the type of creative work you want to do (for the most part)
• Why you should take some time to reflect on all the joys that come with agency ownership
• Agencies have more impact than we give ourselves credit for