How to Use Your Intuition in Marketing and Money?

How can we both use our intuition in marketing and business but yet also be a bit more pragmatic about it? I always want people to test their assumptions and then live by the data that you get. Some of us are so committed to doing things the smart strategic way quote unquote not strength strategic but quote unquote smart quote unquote strategic that we're ignoring both the results that we're getting and also our own intuition, she says.