Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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KFC $1 chips: framing, scarcity, social norms
Tara explains Ogilvy Australia's 90-proposition test and how 'maximum four per person' boosted perceived value and sales.
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Transcript
