Ep #028 - How to Outpace the Competition w/ BOA founder Gary Hammerslag
The Build Cycle
00:00
How Hard Was It to Take the Design From Small Scale to Mass Production?
Shoelaces are very inexpensive. People don't complain about shoelaces, right? So we can only add so much to the cost of goods before they say, hey, maybe this is great, but I'm not going to spend the money. And what's the math? If it costs us 50 cents to add this feature, it adds like $5 at retail. It's crazy how those numbers multiply from... You know, depending upon where you are in the supply chain, we use a number that's more 4 to 5 times Depending upon the business.
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