22min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Navigating Growth: Strategies for SMBs and Enterprises

This chapter explores the distinct revenue dynamics between small to medium businesses and enterprise segments, emphasizing the challenges of international market expansion. It discusses the importance of disciplined sales strategies and the role of effective sales leadership in startups. Additionally, the conversation highlights competitive dynamics within the HR technology sector, stressing the need for resilience and adaptability in a rapidly evolving landscape.

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