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SBF’s Publicity Tour, Elon vs. Apple, and The Respect for Marriage Act

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The Erosion of Tesla's Brand Equity Amidst Competition and Controversy

This chapter examines the waning brand value of Tesla and Twitter under Elon Musk's influence, focusing on the negative repercussions for Tesla's market standing. It addresses the rising competition in the electric vehicle sector and altered consumer perceptions, suggesting potential financial challenges ahead for Tesla.

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