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Dissecting GTM for Successful Integration

M&A Science

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What's the Process of Mapping Out Go to Market?

The IMO facilitates the mapping process, but it's really important for the business to remember that they own the strategy. The teams involved in the initial mapping process may vary by business and depend on where we are in the deal timeline. We try to include representation from marketing, business development, sales, finance, general managers,. Business process owners and commercial technology support.

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