There's Adohome and Experiential, which is anything from billboards to throwing an ad on the side of a truck that's already running its route. There's Earn Media, which is PR influencers who are posting about you without kind of being asked for it. And then there's customer user generated content, which is your customers try your product,. They use your product, and they create content around it for you to use. That brings me to really the concept of sustainable versus unsustainable growth.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode