Disney’s Bob Iger: How acquisitions become an ecosystem, part 2
Masters of Scale
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The Art of Brand Cohesion in a Diverse Ecosystem
This chapter explores the theme of community and brand unity through the metaphor of diverse bird species collaborating in their habitat. It highlights the delicate balance of preserving individual brand identities amid acquisitions and consumer demands, particularly in the context of Disney's integration of various franchises.
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Transcript
