How to Lead With the Most Important Information and Lead With the Benefit

Lead with the most important information and lead with the benefit. I feel like when I'm reading headlines on Twitter, if there's a benefit for what I'm looking for in a headline I'm going to click. A headline that says three simple strategies to earn your new kittens on the ending devotion is always going to get a lot more clicks than a headline that says, make your new kitten love you with good food, fresh water and a clean litter box.