Levi's DTC Business - We're Going to Celebrate the 150th Anniversary of the 501

Levi's DTC business, when I joined the company 11 years ago, was only 21% of our global revenues. In the fourth quarter, it finished at 39%. And we set our objective in the next five years is to get it to 55% of our business. We added 136 gross new doors this past year. Unfortunately, we shut a lot of doors this pastyear too, particularly in Russia. But we delivered strong sales growth across the board in all three regions during the year. Our stores are getting increasingly more productive. Well, the best place, the best venue there to be direct to consumer.