Audrey Arbeeny: Branding with Sound
Guy Kawasaki's Remarkable People
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Sonof Brandy - Is There a Fine Line?
Every single day somebody else is doing sonic brandy, and when i listen to it, it's just sound. I don't get the branding part. And so we'll put sound to it, and we'll test some sounds and see what's resognating with them,. Are they global? Are they local? We just did somebody that's from alAlabama, and being from al Alabama is a big part of this brand. So the music, the sound, sounds like alabama. Or somebody else will say, i'm a global bread this has to work across the board. Is there any danger that a sound profile doesn't translate cross culturaly? It would be a fopa
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