Bob Lord, President of Horizon Media Holdings, joins co-hosts Olivia Morley and Brian Wieser to discuss how Horizon is challenging the traditional agency model with AI, transparency, and performance-based pricing.
Bob explains why he believes the media industry is in a “Great Marketing Emergency”—lagging behind other sectors in adopting technology and transparency. He shares how Horizon’s proprietary platform, Blu+, is redefining agency-client relationships by putting more control in the hands of marketers and brands.
He also discusses the evolution of agency compensation models, the increasing demand for performance-based pricing, and why a single client making the switch could accelerate change across the industry. Bob breaks down the blurring lines between media and creative, why today’s CMOs are more tech-savvy than ever, and how independent agencies like Horizon are positioned to thrive.
Reach Out
For sponsorship inquiries or to discuss potential guests, email:
📩 Brian at brian@madisonandwall.com
📩 Olivia at olivia@fusionfrontmedia.com
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Explore Our Other Podcasts:
📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.
🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
A Note From Our Sponsor
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Stop wondering if your marketing budget is working as hard as it can. Let FirmDecisions help you strengthen agency relationships, improve governance, and drive better business outcomes.
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