Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.
They cover:
- How the content team at Monday.com acts as a strategic partner to departments across the business
- The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
- How they use audience engagement and feedback to make better content
Timestamps
- (00:00) - - Intro
- (07:35) - - Content Strategy as a Career
- (10:07) - - Monday.com’s Messaging Strategy
- (11:54) - - Transitioning to a Multi-Product Brand
- (16:42) - - Using Content to Create Trust
- (25:19) - - How They Create Sales Enablement Content for Enterprise Accounts
- (28:01) - - Monday's Value-Based Thought Leadership Strategy
- (31:41) - - Behind the Scenes: Working With a Cartoonist
- (37:50) - - How Their Newsletter Has a 30% Open Rate
- (40:01) - - Getting Buy-in For Thought Leadership
- (41:50) - - Boosting Open Rates with Quality Sender Names
- (48:09) - - Transforming Job Stress into Meaningful Leadership
- (49:34) - - Successful Idea Testing on a Smaller Scale
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