
Éva Goicochea: Maude Founder and CEO
Second Life
00:00
Is This a Digly Native Brand?
i loved josie, but i think that because it wasn't really a digly native brand, they were at the mercy of these two channels. And so i wanted to work for a brand that was built on mine, directly to the consumer. I ran social media reat i was not running the web site. They had many engineers and a ecom tem to do that. But i was just tasked with going out and finding influence. Who knew what influences were, right? Many of them are still friends of mine, like close friends. Because i had to reach out and send them sweaters or whatever, yom,. sometimes driving to them to deliver these products. It was
Transcript
Play full episode