Freddie Adenuga & Kaitlin Loomis (Kellogg School of Management) | Insights from Future Marketing Leaders
The CMO Podcast
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The Future of Marketing
Greatest hope I would like to see us really just finding a way to better the lives of the consumers that we serve. That can be in so many different facets whether it's delivering an exceptional brand experience and really meeting that customer need or it's connecting with them in an authentic and genuine way. Sustainability is not a bolt on it's not something on the side it's a part of how we build brands. All right your turn Freddie. Do you decide that a piece of work is better suited to work with external client to work with a consulting firm rather than to work on an internal team?
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