Why Sales is the Apex Predator of Skills
Founder's Journal
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How to Build a Human Relationship With Clients
I always reflect back my understanding of their goals or concerns the word sales implies selling which implies speaking Ironically, I try to speak as little as possible when I sell. My general rule of thumb is 80% them 20% me and that's how you build a human Relationship. The only time I need to encroach on that territory is if I find out that a competitor has said Something about my business that is factually incorrect. That needs to invalidate that idea so that the client knows what the actual facts are Talking shit doesn't feel good. It doesn't help other entrepreneurs Which is antithetical to my purpose of working"
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