The Best One Yet cover image

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

The Best One Yet

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Branding Challenges and Strategic Collaborations

This chapter explores the branding difficulties encountered by Vineyard Vines in connecting to its New England roots and expanding its market. It also highlights promotional strategies from Dunkin' Donuts and PrizePicks, showcasing innovative marketing partnerships within the industry.

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