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Rapid Response: Balancing data with gut feeling, w/JetBlue's Joanna Geraghty

Masters of Scale

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Navigating Crisis: The Smaller Airline Advantage

This chapter examines the unique challenges and opportunities faced by smaller airlines during the pandemic, particularly in comparison to larger carriers. It highlights the importance of agility, personalized customer service, and effective communication within the organization to maintain morale. The discussion also centers on strategic resource allocation, health safety measures, and the long-term implications for the airline industry post-crisis.

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