Apple TV Could Be a Threat to Traditional Cable Providers

Apple Music will become the title sponsor of the Super Bowl halftime show, Taking Over from Pepsi. Apple is in talks with the NFL to take the All-Assess Sunday ticket package from Direct TV in a deal that could top $2.5 billion. A recent survey of 2,500 NFL fans found that 48% of them definitely will or are likely to subscribe to Sunday Ticket Went offered by a major streaming provider.