It's still a really new thing, which of course people want to see how it turns out before they invest in something that's new. And one other reason why the multiples might be relatively low right now too is hinted at earlier: There's very little financing in this industry. So say you wanted to buy an Amazon FBA business for $500, $600,000, it'd be very difficult for you to go to your local Wells Fargo and get a finance like a business loan.

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