Ep 482 Exit Story: Bob Gilbreath — "The Adult Version of the Marshmallow Test" and How to Capitalize on an Earn-Out
Built to Sell Radio
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Navigating Earn-Outs and Corporate Transitions
This chapter explores the complexities of earning potential within a payout system based on performance metrics, emphasizing the balance between revenue and profitability. It reflects on the transition from an independent agency to a corporate structure and the importance of maintaining motivation and autonomy during this change. The discussion also highlights negotiation strategies and the emotional challenges faced by entrepreneurs during an earn-out period.
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