The Importance of Marketing and Sales Alignment

Chris was asked to guest on Checked In with Splash, hosted by Camille White-Stern. They discuss the changing landscape of B2B marketing and how events fit into the new marketing strategies. Camille shares her insights on why there has never been a better time to be a B2B marketer and how marketing can be the key growth driver for a company. The conversation then shifts to the importance of community in event marketing, the role of events in the customer journey, measuring the ROI of events, the difference between marketing and sales events, and successful pipeline acceleration events. Finally, they discuss Chris and Refine Labs’ approach to content strategy and dark social strategy.