The Importance of Learning From Failure

I like inspiring with division and empowering as a cultural norm, I would say, is something that makes the team's great. And what you said about learning and not like failing, but learning from it. This is super important. Where is the problem starting to show up is where you fail in the same manner over and over again. Then it becomes a problem. But it's still something that someone can recover personally as a smaller team, as an entire team. ThatYou can recover from it. It was definitely missed opportunities. Yeah, absolutely. Cool. So we mentioned that you're working with advertisement or at tech. I think we know the audience to actually explain what at-step means