Messaging For Good
The Food Foundation Podcast
00:00
Is This Really Happening?
The food foundation's wedge power campaign was a huge success. Between february nineteenth and january twentieth, there was an increase of 63 million pounds in extra vegetable sales. That equated to over half a million extra children's portions of vedge. And it just shows that actually advertising can be used to inspire kids to at lead to long term, sustainable change.
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Transcript
