Collective Clicks: Digital Marketing for Real Estate Investors cover image

Succeeding with PPC: Minimum Budgets and Expert Tips with Jerry Norton and Robert Wensley

Collective Clicks: Digital Marketing for Real Estate Investors

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Analyzing Return on Ad Spend Through a Gambling Analogy

Exploring the concept of expected value in PPC marketing through a gambling analogy, emphasizing the importance of cost being lower than potential returns. Game theory is used to highlight the significance of frequency of investment for achieving a positive ROI.

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