J.R. Butler - Selling Like an Athlete
Selling From the Heart Podcast
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The Importance of Confidence and Conviction in Selling
Selling from the heart is about having confidence and conviction in what you're selling. J.R. Butler says he's always sold technologies that he believes in, even though he comes from a technical background. He advises people to do their research before they go into sales cycles. "If you do everything right and those people still aren't coming over to your side of the table...you need to find somebody else"
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