
Scaling Your Facebook Ads: A Proven Strategy
Social Media Marketing Podcast
00:00
Using Targeted Targeting on Facebook
The idea of using detailed targeting on Facebook is the idea of leveraging obsolete technology. The most important thing we have to understand about broad targeting is that every piece of content you make actually makes its own audience. If your ads are engaging and people like to see your content, your CPMs will go down. And not only that, but the cheaper the CPM, the more engaging the content.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.