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Scaling Your Facebook Ads: A Proven Strategy

Social Media Marketing Podcast

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Using Targeted Targeting on Facebook

The idea of using detailed targeting on Facebook is the idea of leveraging obsolete technology. The most important thing we have to understand about broad targeting is that every piece of content you make actually makes its own audience. If your ads are engaging and people like to see your content, your CPMs will go down. And not only that, but the cheaper the CPM, the more engaging the content.

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