Is Facebook Going to Zero?

Apple has forced a selection pressure onto the ad ecosystem, where you can no longer just do the nuts and bolts of deterministic targeting. The ones that do survive are going to be sort of untouchable. Well, we'll see how long it takes for them to get there. It's happened four or five times. Like people have been sure that Facebook is going out of business literally since it started. So it is part of the pattern. And I came away thinking, okay, so this is the only card these companies have to play in a post ATT landscape.