Audrey Arbeeny: Branding with Sound
Guy Kawasaki's Remarkable People
00:00
Is Branding Toness?
Every single sound is planned. We want to make sure that we understand the brand, where the brand is going and what the brand stands for. And sometimes there are sounds that are inherently built, that are in the car. You can't control certain sounds, but you can control a tremendous amount of them. From there, we'd have a sound logo that is consistent. Think of it like a blue print, like the foundation of a house. By the time we start writing, we know what that brand, the poor folio of sound, is going to be like.
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