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423: Creating Unforgettability with Matthias Hollwich

Business of Architecture Podcast

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How Do You Approach Your Clients?

When you build your career, i think later on you can become much more targeted and er strategic. And that's action. Now, what we're doing, we're exibiting our clients. We say no to people who we don't believe are in line with our vision. I still remember when we got invited to the innovation centre bid for the university of pennsylvaniabe. Have to present ourselves and win against four other competitors. The proof is, if you see your client as a partner and not as an enemy, then you can really move mountains.

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