How to Monotize at Launch?

The business that you're in is really the ising business rate, which monotizes at scale. Advertising is one of those models that works really well on scale. The question then becomes, for folksin like your business, is, what doll we do to get to scale? How much does it cost us to get two million uniques a month? And what's one of the revenue models were use in the interim that actually scalerigt because if you do individual coaching, it just sucks up a huge amount of your time.