🎧 Episode Summary:

Paul Kolker, Nick Bezner, and Jeff Schiefelbein — sit down with branding expert, author, and Texas Aggie Brandon Coleman Jr. for a hilarious and insightful conversation that covers everything from brand alignment to grandparenting strategies. With wisdom, humor, and a whole lot of Aggie spirit, Brandon unpacks how “a brand is a promise wrapped in a delivery” — and why that’s as true for your family as it is for your business.

🪑 Key Moments:

✅ Brandon’s definition of a brand: a promise that meets reality.

✅ The incredible story of Santa’s Wonderland — from dusty cowboy shootouts to a $35 million Texas Christmas empire.

✅ Jeff’s rebrand as Jeff Incarcerated and Paul’s “fashionable belly button.”

✅ The Adventures of Champ and Honey — Brandon’s grandparenting brand that’s winning over hearts (and wills!).

✅ Brandon’s powerful story of faith in business — how a near-collapse turned into a 167% growth miracle, all by listening to God.

💡 Episode Highlights:

• “There’s no finish line for brand alignment.”

• “Holiness is a competition—run so as to win it!”

• “If Jesus Christ is your CEO, you’ll kill it.”

• Brandon’s reminder: Grandparenting isn’t just autopilot mode — it requires intentional branding effort.

🙏 Episode Challenge:

Reflect on the brand you’re building in your life — at home, in the workplace, and in your faith. Is it aligned? Is it “brand on”? Let’s go!

🎁 Brandon’s Gift to the Dudes:

• A copy of his book “Brand On” (an Amazon bestseller and a must-read for entrepreneurs and grandparenting strategists alike!).

• A crash course in “grandparent brand alignment” that left the Dudes speechless (for once).

Our Partners:

Sock Religious (10% Discount)

Solidarity HealthShare

Aquinas Wealth Advisors

COR Expeditions - Upcoming Trips

Lucid Private Office

Divine Comedy

Undivided Life

Follow The BeatiDudes:

Jeff Schiefelbein on LinkedIn

BeatiDudes Theme Song and Music By

The Pencil Bureau

Dave Moore Music

Rep. Jim Clyburn

The Late Show Pod Show with Stephen Colbert

Intro

The AI-powered Podcast Player