I think if you want to see the like pinnacle of that and really get this icky feeling you should pick up a book called addiction by design. The gambling industry is just 100 design like it's so sophisticated and one of the things that casinos have is interior design for interior states of mind. I feel really bad when i'm in both the mall and a casino the same the same way they take away windows too kind of like a mall right? It's uh these are dark patterns because you see these on websites too like if you try to buy an airline ticket, or even small print as we do with GDPR. We need regulation and wealth district like taxes so that you can distribute