Clear communication during times of uncertainty.
Whether leading people through a 15-minute meeting or a years-long pandemic, communication requires compassion. For Dr. Anthony Fauci, that means being clear about who we’re speaking to and concise in what we say.
As one of the world's leading experts in infectious diseases and public health, Fauci has been America's most trusted voice during the COVID-19 pandemic and other health crises. Whether addressing groups of fellow scientists and specialists or everyday people, his communication approach is the same. "Know your audience," he says. "Decide what your message is and make it crisp [and] clear."
In addition to being clear about the known facts, Fauci advocates for equal transparency about the unknowns. "Be totally transparent into what you know and what you don't know," he says. "Transparency, honesty and a little bit of humility — let the audience know that you don't know everything."
In this episode of Think Fast, Talk Smart, Fauci joins Matt Abrahams to discuss how leaders can communicate more effectively by staying focused on what matters most. From managing uncertainty to handling contentious interactions, they explore how clarity and transparency build trust and drive results.
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Chapters:
- (00:00) - Introduction
- (02:03) - Communication in Crisis
- (03:09) - Strategies for Building Trust
- (04:29) - Adapting Messages for Different Audiences
- (06:34) - Techniques for Effective Communication
- (08:01) - Managing High-Stakes Communication
- (09:49) - Addressing Misinformation
- (11:02) - Impromptu Speaking Skills
- (14:14) - Managing Conflict in Communication
- (15:20) - The Final Three Questions
- (19:11) - Conclusion
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