The Hidden Returns of Investing in Cybersecurity Measures

Martin: My was about the hidden returns from investment that organizations can expect when investing in cybersecurity measures. I think increased productivity is could be a good metric to have in there if your systems go down for whatever reason because they you've been attacked by whatever some bright spark opening the wrong email and then it takes your desk down or whatever. He thinks regulatory compliance as well would also help companies get on board with these security measures. And he says rising arising tide lifts all boats right so if you can if you can do all this intangible hidden returns an investment type stuff your whole cybersecurity profile should go up.