The Importance of Usability in a Naa Solution

Today's guests are Dr. Christian Scheier, Head of AI & Co-Founder and Julia Saswito, Head of Marketing & Strategy at aimpower in Hamburg. Founded in 2020, aimpower are maximizing your marketing ROI through better creative effectiveness enabled by AI. With "brainsuite", aimpower brings a new and innovative SaaS platform for marketers to the market, which leverages the power of AI and automation to help brands to bring the most effective advertising to life.

aimpower's platform offers a wide array of unique tools to predict consumer perception, brand activation and final impact on consumer behaviour. With results delivered in minutes, it accelerates your insights processes and allows you to test creative assets for any touchpoint super-fast, efficiently and at scale. It delivers exactly those actionable insights you need to optimize creative assets to the max and to create a competitive edge for your brand, based on scientifically validated behavioural science principles.

In today's episode, Sebastian will discuss:

aimpower’s impact in the marketing & advertising sector,

The role of Neural Networks and Deep Learning in the platform,

Use cases of the benefits they bring to customers,

Making the move from attention to strategic fit,

The importance of design thinking and

Challenges into introducing new AI solutions in industry