Why a Book Is the World's Best Business Card with Chris Voss
Behind the Book Cover
00:00
You Put the Pedal to the Metal, What Does That Mean?
When you say you put the pedal to the metal, what specifically does that mean? Yeah, great question. It is a business plan. You want investors, give an idea that you can pull together a plan and that you could be adaptable. And because the investors are going to spend a rule and a dice on it, can you plan? Can you adapt? That's what they're really looking for. So our goal was, we got to start talking to people. Don't rely on the publishers. We had marketing people. We hired a PR fund. I worked them. One of the first podcasts I went on, you know, get out there and get out there, everybody
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