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679: Free Inventory: The Sustainable Stuffed Animal Side Hustle

The Side Hustle Show

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Storytelling and Sustainability in Toy Marketing

This chapter explores the power of storytelling and authentic customer interactions in the toy industry, particularly regarding sustainable stuffed animals. It covers various strategies, such as positioning pricing and establishing retail partnerships like Selfridges, to enhance brand visibility and growth. The conversation also delves into effective marketing techniques, including scarcity-driven sales and the use of social media to build anticipation.

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