Book Riot - The Podcast cover image

Ninth in the Line of Cultural Currency

Book Riot - The Podcast

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The Limits of Attention

In a given year in the US, there's kind of an average expected number of hours Americans are going to devote to reading books. Every now and again, you get a book that moves the market. And some of that is robbing Peter to pay Paul because you and I will then read the C.R.A.D. ads when we wouldn't have otherwise if it wasn't a big deal. Even a major house can spend, you know, buy debut literary fiction, spend 10,000 on advance, print 10,000 copies,. You know, do some production, everything else that goes into it. So the floor is very high, and the ceiling is very low, plus

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