The Rise and Fall of Barbie

During the 1960s barbie became nothing short of a global sensation as robin gurber notes in her book barbie and rooth during the decade barbie accounted for a huge part of the company's success. The doll had brought in retail sales of more than half a billion dollars which included sales of 103 million complete costume sets by 1962. In 1964 the handlers personal assets were valued at 40 million dollars and they had barbie for the most part to thank for this yes. This is something life magazine acknowledged in a multi-page article on barbie called the most popular doll in town in 1963. It also noted she has quote helped make her creator matell incorporated the biggest u.