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The Community-Led Growth Show - Episode 08 w/ Grace Cheung, Social Media & Community Manager at Lattice.
The Community-Led Growth Show
How Do You Measure the Success of Your Community Events?
Lattice is an HR tech company so this is our audience that we're trying to sell to. We look at number of applications and then also how many people who applied are actually creating accounts after their application has been accepted. So another thing that we look at is conversion rate. Our community members converting into customers. What does that number look like? And to be transparent, it's pretty good right now. You're not going to see results in a month if you're just starting out. It's all about giving and eventually the give get gets will start coming but you don't exactly know when yet.
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