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Jay Abraham Reveals His Profit Explosion Formula

The Undefeated Marketing Podcast

CHAPTER

How to Get the Most Out of a Product or Service

Most people just arbitrarily come on a price. You test one price against another, sometimes it'll double or triple or half. And there's all kinds of variability based enhancements that you can get out of whatever you do. Even if you sell one product right now it makes no sense to have a sunk cost in that relationship and not find other extensions to give you a much higher lifetime value in residual yield.

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