The Journey of SaaS Evolution

In Episode 561, Rob Walling chats with Andy Cabasso, co-founder of Postaga, about launching on Product Hunt, having a done-for-you service in addition to a DIY self-service SaaS app, growing to a team of six people, having a free plan, and doing a ton of customer development in the early days.

The topics we cover

[01:35] Selling an agency with retainers to start Postaga

[03:46] Explaining Postaga simply and succintly

[06:32] Size and stage of Postaga

[07:24] Using Postaga to market Postaga

[10:22] Learning from early users

[13:56] Launching on Product Hunt

[18:09] Was it worth it to launch on Product Hunt?

[20:30] Not charging at launch

[22:22] Conjecturing on a Product Hunt flop

[23:26] Postaga pricing plans

[25:58] A big month of growth

[32:13] A SaaS product with a service component

Links from the show

• Postaga | Automated Post Promotion and Marketing Platform
• Andy Cabasso (@andycabasso) | Twitter

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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