2min chapter

Y Combinator Startup Podcast cover image

#154 - Matt Cutts

Y Combinator Startup Podcast

CHAPTER

The Importance of Self-Service Ads

The first self-service ad we got for AdWords was I think for a lobster company. It turns out having people willing to put in the A.B. testing makes a huge difference. You could find these little cavities where nobody else was searching. And if you found the right word, you could actually get great click-through rates and a great response.

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