This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Special Episode: Behind the Scenes of This Old Marketing (340)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Rundown, the Foremat, the Takes

Jeta: How much of your takes are planned out, scrippted out, bulleted out, versus in the moment? It varies quite a bita, yes, it varies. We will sometimes occasionally say to each other, oh, i've got, oh, no, i'vegot a da, that storyo,. And and and other than that, we don't know what we're going to say. Jeta: There are times when, especially when i have a very distinct point of view on a particular a story, i will write some of it out. I won't ever really script that part of the show, but i will sometimes outline what i want to say

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