2min chapter

Hidden Brain cover image

Choose Carefully

Hidden Brain

CHAPTER

Choice Architecture Is Being Used Against Us All the Time

The default for hospitals and doctors is to actually ask, how can i prolong life? The bad guys are doing it too. Companies that assign us up to some subscription at an introductory rate of one dollar but the fine print says your credit card will be automatically charged 50 dollars a month after three months. Do you worry that choice architecture s marketers, policy makers, politicians, even experts such as yourself? You know, great power over people.

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