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Why Story Telling is the Most Valuable Skill For Any YouTuber with Jordan Bower

TubeTalk: Your YouTube How-To Guide

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How to Add an Emotional Payoff to Your YouTube Videos

In great stories, there's not just one hook. There's a progression of hooks that build on top of each other. And you'll see this pattern because it's in every single movie you've ever watched. So when it comes back to a YouTube video, even if you're doing a how to, it's like, how do you find a number of hooks that are going to lead somebody all the way through to the end?

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